A SOCIAL MEDIA PRESENCE THAT COUNTS

Social media presence is no longer just a luxury or a time pass. Social media is a personalized brand used to connect with audience, increase sales, as well as boost traffic. To achieve this, you need to not only figure out the right and effective channels, but also your content strategy, and reach. Currently, the most used social media platforms include, LinkedIn, Facebook, Instagram, Twitter, YouTube, and Pinterest.

Using social media without a strategic approach is more common than we think, here is a look at 5 tips to help you build a social media presence that counts - whether you are seeking to grow a business, or build an outstanding brand.

1. CHOOSE THE RIGHT PLATFORM

Various social media platforms specialize in different things, as such it is essential to know what the right platform for you is. Your goal, and target audience should help you narrow the pick. Here is a brief outline of each of the major social media platforms to guide with the selection;

LinkedIn: A platform recognized for business networking, and can be utilized by both B2B and B2C businesses, as well as for recruitment and hiring.

Twitter: The ideal platform for staying up to date with latest news, trends, and information. It can be used to target a younger audience, as well as for connecting with other people sharing similar interests.

Facebook: The largest social media platform with over 2 billion active users. This platform is excellent for SEO generated leads, as well as establishing contacts and relationships.

YouTube: A video based platform, excellent for creating awareness and advertising. 

Pinterest: A photo-based platform which appeals to visual aesthetics. Works excellent for advertising, and driving sales. 

2. FOCUS ON QUALITY OVER QUANTITY

While staying active, and having a constant flow of content is amazing, the quality of what you post gets precedence. What you want is content that is not only accurate but worthy of being liked, retweeted, and passed on to colleagues and friends. 

Being active is not enough, to make a place in this competitive world, you have to stand out not only with exceptional quality, but also with credible and reliable content. Your content should be verifiable, it should be accurate, and should not fade away as other ordinary trends.

The ability to produce content that stands the test of time, verification, and relevance is an irreplaceable assent. Ergo, focus of quality more than you do on quantity.

3. BE CHARMING

Business is more than just pushing pencils or advertising. It also deals with making the right connections, impressing the right people, and making sure you are trusted by your audience. To do this, you must follow trends, engage appropriately, and relate with the people you want to target.

Do not shy away from hearty conversations, appropriate and timely replies, as well as casual talks. Let people get to know you, that way, they can trust you, your brand, and what you have to offer.

4. STAY ACTIVE

Consistency is key, we hear this whenever we undertake endeavors. Your social media presence follows this same slogan. Social media is an active place, and people spend ample time in this universe, as such, taking long hiatuses can affect the way people perceive you.

Your absence from social media is not taken lightly and can greatly affect your following base, your content reach, and consequently your overall presence on social media.

Don’t forget relevance goes hand in hand with consistency. Along with engaging quality content, make sure it is relevant and spreads out consistently. Stay active, stay connected.

5. USE SCHEDULING TOOLS

Undoubtedly, in the hustle and bustle of our professional lives, it is difficult to spare so much time preparing and posting content at calculated times.

Worry not! At your disposal are tools that not only save your time, they auto-schedule posts after calculating times when the engagement is highest.

Here is a look at some of the most effective tools that will be worth your investment.

a. BUFFER

Manages accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.

b. HOOTSUITE

With a 30 day free trial, discover what’s possible when you unite your social campaigns on one platform. Schedule and publish content to the right channels at the right time, track effectiveness in real time, and crank the volume on your top-performing content.

c. SPROUT SOCIAL

It helps you better plan and organize all social content. With the help of the calendar and scheduler tools, you’re able to save time by scheduling and publishing the same post across multiple profiles in just one simple step.

d. AGORA PULSE

This application makes your life easier by, scheduling content, getting reports, and have meaningful customer interactions all in one place

Do some research on how each on these works, and find the one that suits your needs best.

I know that these are just basic points that have scratched the surface. However, their effectiveness is yielded over time. Let me know what I have missed in the comment section, and help me make your experience better.